![]() ![]() Successful venture capitalism is largely about spotting the promise in something new before it has become widely known, whether that’s a novel product, an innovative style, or an original concept. Companies looking to connect with up-and-coming Gen Z investors should understand why this generation is a natural fit with VC to make the most persuasive pitch. Gen Z, just beginning to emerge into adulthood with its oldest members turning 24 in 2021, makes up 30% of the world population, and as more of its cohort reaches maturity, their impact will only continue to grow. In the coming years, a generation that is already starting to make its presence felt in the venture capitalism industry is undoubtedly going to increase its influence in the field. ![]()
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